Search engine optimization is a huge field today. The rules are super important yet always changing. There are many aspects and layers that are difficult to understand and put together. Then add in that the search engines setting the rules aren't always open and honest with how they rank sites and you have one of the most confusing elements of online business ever.
To help you maneuver the art of SEO as effectively as possible, consider three great tips that every entrepreneur working online has to know.
#1: Links are great to have, but they can also hut you.
Here is a bit of logic employed by many online newbies that could do more harm than good: Google likes links and the more I have the better I can be ranked, so I'm going to just put up as many links as I can possibly find!
It's true that links are a great thing to have on your site, but you have to be extremely careful with what links you are displaying. If you link to a website that has been blacklisted by Google you could easily find your own site blacklisted as well. That is the kiss of death to your business!
Choose the links you display on your site carefully. Make sure they are good sites with great content related to your niche. Don't get caught up displaying random or questionable links as an exchange. Remember, the links that really count in your favor are one-way links pointing to your site alone without your site pointing back!
#2: Your website should never go undercover.
The best way to get ranked highly with the search engines is to present genuinely valuable content for your viewers to enjoy. When you do that with the appropriate SEO techniques you will be rewarded. Therefore, there is no need to hide your true website from the search engines with "cloaking."
Cloaking is a blackhat (read: Google hated) SEO strategy where you have one side of your website viewable by normal people and another side seen by the search engines. The search engine side will not be intelligible to humans in most cases and will be chock full of keywords.
This sounds like a good idea on the surface, but when your site gets the big "Google slap" and is reduced to dust overnight, you'll see why it's not a good idea at all!
#3: Content is still king and should be honored.
Google loves fresh, original content and lots of it. To be successful today you need a well developed website with at least 10 pages, and each one needs unique content that flows together well.
There is no legitimate way to cut corners with SEO today! Spend time creating content that you know others want to read and update as often as possible. Follow the rules of search engine optimization and make sure you select a good server that will not be going down all the time.
Search engine optimization takes some work, but it is well worth it when you see the great results. If you are working with an SEO specialist make sure they know all about organic SEO and do not work with blackhat strategies. Your job is not just to get the fastest results possible, but to protect your business so it remains profitable in the long term.
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